Helping-Hand appeal

help in hand

2020 Project focus

The Helping Hand appeal is an annual collaboration between Family Ministries Unit and the International Projects Office. The whole concept and ethos of the Helping Hand Appeal is to encourage people to look beyond their own local boundaries and domestic needs to those of others around the world.

Our project for 2020 is Unseen Promise, focusing on our community, awareness and recovery (CAR) project which aims to transform community attitudes and behaviours around human trafficking as well as support survivors to reintegrate into their home communities and overcome their experiences.

Resources are produced annually to support Family Ministry midweek groups, families and congregations to work together to raise funds and awareness to support a specific area of The Salvation Army's international mission.


The Helping-Hand Appeal was the inspiration of Colonel Olive Booth during the Second World War.  Soon afterwards a regular pattern developed and the worldwide Home League began donating money to a variety of Salvation Army projects, particularly those overseas. The resources produced enabled funds to be raised in creative and challenging ways alongside learning something about the partner territory in which each project is situated.

This current collaboration between Family Ministries and International Development commenced with the 2001 Appeal ‘Living Water’ and has, since that time, raised in excess of £2.5 million. Other projects supported within the Appeal range from Food Security, Anti Human Trafficking and Gender Equality.

Family Ministry Values

Family ministry values, support and care

Support for children

Providing resources and support for children with their parents and carers

Support for adults

Providing support for men’s and women’s ministry programmes

Support for everyone

Providing resources and support for families.