Anti Slavery Day 2021


We are not for sale barcode

Tackling modern slavery and human trafficking and supporting survivors of this shocking crime is a global priority for The Salvation Army.

By purchasing a tattoo you will be joining us to help us raise awareness and essential funds towards our Survivor Support Fund.

To join our campaign and spread the word please take a selfie and share it online with #WeAreNotForSale on Instagram, Twitter and Facebook and tag The Salvation Army UK.

How we help

The Salvation Army has held the Government contract to provide specialist support to adult survivors of modern slavery in England and Wales for ten years.

In that time, we have supported thousands of survivors, through safe accommodation, outreach support and specialist services tailored to each individual.

We operate a 24/7, confidential referral helpline 0800 808 3733 for anyone who suspects that they or someone they have come across may be a victim of modern slavery and in need of help.

Through generous public donations, our Survivor Support Fund provides vital additional support to help survivors of slavery move on with their lives.

How you can show your support in 2021. 

1. Buy a temporary tattoo

These temporary tattoos have been designed to spread awareness of modern slavery and are available to pre-order ahead of Anti-Slavery Day on 18 October. 

The tattoos feature a barcode to symbolise how slavery treats people as objects to be bought, sold and exploited. Each tattoo can be bought online for £1 with all proceeds going to the Survivor Support Fund, which provides vital additional support for  survivors of slavery.

We are not for sale barcode

Show your Support!

All proceeds from our temporary tattoos go to our Survivor Support Fund, which provides vital additional support for survivors of slavery.

buy here

2. Share your photos online and download our digital toolkit

Take a selfie, express your support and share your photos on your photos on Instagram, Twitter and Facebook using the hashtag #WeAreNotForSale and tagging The Salvation Army UK.

Download our digital toolkit which will contains Anti-Slavery Day hashtags, suggested content for social media posts, a social media timeline and more information about how you can support us.

Stuck for words? Use our pre-written social media post:

“Did you know there are thousands of people being held as slaves across the UK? I’m supporting The Salvation Army’s Survivor Support Fund and standing in solidarity with survivors of modern slavery for Anti Slavery Day 2021 #WeAreNotForSale.”

We are not for sale barcode
You can download this and other images in our toolkit below.

Digital Toolkit for Anti Slavery Day 2021

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Anti Slavery Day Digital Toolkit 2021


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ASD Twitter Graphic


3. Spot the signs

Modern slaves can be hard to spot. Some signs are physical, but some are much less obvious. Educate yourself and others on the signs to look out for.

4. Fundraise for our vital work

Money raised towards our Survivor Support Fund provides additional support to survivors of modern slavery and helps meet the immediate needs of survivors and eases their transition to independent living. This might be a deposit for someone to move into their own home, clothing for a job interview, or a bike to get to work. Take a look at some of our fundraising ideas.

5. Volunteer your time and skills

We need people to support our work with survivors of modern slavery through:

  • Transporting rescued victims to a safe place
  • Helping potential victims get help by explaining their story to the authorities
  • Providing mentoring and other support in the community
  • Sharing your skills to aid their recovery (e.g. drama; arts and crafts; employment skills etc.)

To find our more about current volunteering opportunities and to apply please visit our volunteering page for more information

Now more than ever we need frontline workers and the public to be vigilant in spotting signs of slavery happening around them and reporting suspicions to the authorities or calling our confidential referral helpline on 0800 808 3733.

Join the fight to combat modern slavery and speak up for those who are unable to do so themselves.

6. Take up the challenge 

Create and share one post, story or video that will make others think about - and take action on - human trafficking and modern slavery. Below are some resources from the #TrueStory campaign to help get you started 

True Story Social Media Resources

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True Story Cover


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True Story - Create


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True Story - Lydia


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True Story - Hopeless


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True Story - Connect


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True Story - Lydia P2


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True Story - Beautiful


Your support can help a victim of modern slavery into a life of freedom

Man looking out of the window
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Salvation Army Officer comforts a person in one of our shelters

Give a single gift


£20 could contribute towards clothing for a person who comes into the service

£50 could contribute towards the cost of leisure and therapeutic activities

£100 could contribute towards the cost of specialist counselling

Front cover of The Salvation Army's Victim Care and Co-ordination Contract report

Download the report

Read the full report to find out how we support modern slavery victims.

Find out more

Survivors Support Fund

Providing additional support to survivors and help for an independent life

Spot the signs

Learn the tell-tale signs of modern slavery, and where to get help for victims.


Find out more about our campaign and how we help victims of modern slavery.

Record numbers of UK nationals need help to break free from slavery

There has been a 79% rise in British nationals needing support after being rescued from slavery.