Anti Slavery Day 2020


Stand in solidarity with survivors of modern slavery on Anti Slavery Day 2020 (Sunday 18 October) by buying a special edition #WeAreNotForSale face mask

Modern slavery victim's story

Tackling modern slavery and human trafficking and supporting survivors of this shocking crime is a global priority for The Salvation Army. By purchasing a face mask you will be joining us to help us raise awareness and essential funds towards our Victim Care Fund.

In today’s world, we wear face masks to protect others but victims of slavery have been masked and silenced by those exploiting them for years. We are also concerned that lockdown measures make it harder for the public to spot and report the signs of modern slavery.

To join our campaign and spread the word please wear your mask, take a selfie and share it online with #WeAreNotForSale on Instagram, Twitter and Facebook and tag The Salvation Army UK.

Territorial leaders wearing the #WeAreNotForSale face masks

Stand in solidarity with victims of modern slavery

Show your support by buying one of our #WeAreNotForSale face masks and help us raise vital funds for our Victim Care Fund.

buy now

How we help

The Salvation Army has held the Government contract to provide specialist support to adult victims of modern slavery in England and Wales for more than nine years.

In that time, we have supported more than 12,500 victims, through safe accommodation, outreach support and specialist services tailored to each individual.

We operate a 24/7, confidential referral helpline 0800 808 3733 for anyone who suspects that they or someone they have come across may be a victim of modern slavery and in need of help.

Through generous public donations, our Victim Care Fund provides vital additional support to help survivors of slavery move on with their lives.

Five ways to help and show your support

1. Buy a face mask online

Visit our shop and purchase your face mask for £5.99 (includes P&P). All profits from the sale of the face masks will go directly to the Victim Care Fund. Please allow three to five working days for delivery.

2. Share your photos online, add our frame to your Facebook profile and download our digital toolkit

Take a selfie, express your support and share your photos on your photos on Instagram, Twitter and Facebook using the hashtag #WeAreNotForSale and tagging The Salvation Army UK. You can also join the campaign on Facebook by adding our #WeAreNotForSale20 frame to your profile picture.

Download our digital toolkit which will contains Anti-Slavery Day hashtags, suggested content for social media posts, a social media timeline and more information about how you can support us.

Anti Slavery Day Tweet
You can download this and other images in our toolkit below.

Digital Toolkit for Anti Slavery Day 2020

modern slavery

Anti Slavery Day Digital Toolkit

Digital Toolkit for Anti Slavery day 2020 #WeAreNotForSale

Stuck for words? Use our pre-written social media post:

“Did you know there are thousands of people being held as slaves across the UK? I’m supporting The Salvation Army’s Victim Care Fund and standing in solidarity with victims of modern slavery for Anti Slavery Day 2020 #WeAreNotForSale.”

3. Spot the signs

Modern slaves can be hard to spot. Some signs are physical, but some are much less obvious. Educate yourself and others on the signs to look out for.

4. Fundraise for our vital work

Money raised towards our Victim Care Fund provides additional support to survivors of modern slavery and helps meet the immediate needs of survivors and eases their transition to independent living. This might be a deposit for someone to move into their own home, clothing for a job interview, or a bike to get to work. Take a look at some of our fundraising ideas.

5. Volunteer your time and skills

We need people to support our work with survivors of modern slavery through:

  • Transporting rescued victims to a safe place
  • Helping potential victims get help by explaining their story to the authorities
  • Providing mentoring and other support in the community
  • Sharing your skills to aid their recovery (e.g. drama; arts and crafts; employment skills etc.)

To find our more about current volunteering opportunities and to apply please visit our volunteering page for more information

Lockdown measures are making it harder for victims of slavery to come forward for support. Now more than ever we need frontline workers and the public to be vigilant in spotting signs of slavery happening around them and reporting suspicions to the authorities or calling our confidential referral helpline on 0800 808 3733.

Join the fight to combat modern slavery and speak up for those who are unable to do so themselves.

Your support can help a victim of modern slavery into a life of freedom

Man looking out of the window
victim care fund
Salvation Army Officer comforts a person in one of our shelters

Give a single gift


£20 could contribute towards clothing for a person who comes into the service

£50 could contribute towards the cost of leisure and therapeutic activities

£100 could contribute towards the cost of specialist counselling

Front cover of The Salvation Army's Victim Care and Co-ordination Contract report

Download the report

Read the full report to find out how we support modern slavery victims.

Find out more

Survivors Support Fund

Providing additional support to survivors and help for an independent life

Spot the signs

Learn the tell-tale signs of modern slavery, and where to get help for victims.


Find out more about our campaign and how we help victims of modern slavery.

Record numbers of UK nationals need help to break free from slavery

There has been a 79% rise in British nationals needing support after being rescued from slavery.