The Big Connection

You can get in touch with your local Salvation Army church to find out how they are fundraising this year.

There are many ways to fundraise. You might consider scheduling a series of fundraising events throughout the year, encouraging members to help organise them. These events could be ongoing projects or larger one-time gatherings, such as an afternoon tea or a barn dance. 

Many churches arrange collection days in high streets and supermarkets, while individuals and groups organise social events like coffee mornings and bake sales or participate in sporting events and challenges. 

Better Fundraising Ideas is a website which provides numerous ideas as well as advice on how to put them into practice: better-fundraising-ideas.com. 

You might choose to:

• Challenge yourself or get some friends together to run, skydive or cycle
• Organise a Team Sally Army Big Tea Party
• Ask friends and family to donate to the Big Connection instead of giving a birthday gift

Whether you join a fundraising event, organise your own, or you donate, you’ll be making a real difference—directly supporting our work to care for individuals in need in your local area. 

Together, we can make a lasting difference.

Collectors may not wear Salvation Army uniforms, but they will always carry a permit along with Salvation Army-branded envelopes and/or collection tins. If you want to verify the authenticity of a fundraiser, please reach out to your nearest Salvation Army centre. Before we conduct any fundraising in an area, we obtain permission from the relevant local authority. If you have any concerns, you can also check with them.

The Big Connection enables corps members and their friends to raise funds from their community for their own mission and ministry, for a local social work expression, or another corps’ work they feel aligned to. If funds stay within corps, they must clearly support social action or community ministry.

Whether you participate in a fundraising event or organise your own, or put money into a Salvation Army collection tin, you will directly support our efforts to care for individuals in need in your local area.

Create a fundraising team

 Your fundraising appeal will require strong leadership, a steering committee, good administrative support, and plenty of prayerful encouragement. Consider appointing one or more individuals to lead the fundraising initiative. It’s more effective if the responsibility is shared rather than resting on a single person. 

Making connections

Reach out via email, phone, or in person to local schools and businesses. Share information about the fantastic work you are doing in the community. We are happy to assist you in connecting with local businesses and can provide fundraising packs, letters, and posters featuring official Salvation Army branding for your use. 

Social Media

Platforms like Facebook, X (formerly known as Twitter), and Instagram are excellent tools for promoting your services and fundraising efforts. You might consider assigning the responsibility of posting on social media to a corps member or a local volunteer. Additionally, feel free to contact the Community and Events Fundraising Unit at territorial.appeals@salvationarmy.org.uk for assistance in crafting engaging content. Don’t forget to tag the Fundraising Events Facebook page so we can share it with our followers as well.

Fundraising online is a great way to raise money.

A quick and effective method to kickstart your fundraising is by creating a JustGiving page specifically for raising funds for The Big Connection.

We are thankful to corps members and friends who go out into their community to raise donations in a variety of ways. One quick and effective way to get your fundraising started is to set up a JustGiving page and making sure to state that the page is intended to raise for The Big Connection. 

The Big Connection JustGiving page is The Big Connection - JustGiving

You can:

• Direct people to this page if they want to donate
• Set up your own corps JustGiving page by clicking 'start fundraising'

Please contact territorial.appeals@salvationarmy.org.uk if you need any support with setting up your corps JustGiving page.

For more information about the Big Connection, please contact our Fundraising team:

Phone: 020 7367 4800 

Email: territorial.appeals@salvationarmy.org.uk