Stand in solidarity with victims of modern slavery.

Help The Salvation Army raise awareness and essential funds for victims of modern slavery in the UK by letting people know #WeAreNotForSale.

Why the barcode?

When people are held as slaves, they are treated as objects that can be bought and sold, with the ways in which they are exploited limited only by the imagination of their trafficker. 

Victims are made to feel powerless and isolated, and are tricked into thinking there is no one who will help them. 

By wearing this face mask, not only will money be raised for The Salvation Army’s Victim Care Fund, which provides additional support to help survivors of modern slavery, but you will also be standing in solidarity with victims and helping raise awareness that there are people and agencies out there to help them.

How we help

The Salvation Army has held the government contract to provide specialist support to adult victims of modern slavery in England and Wales since 2011. 

In that time we have supported nearly 22,000 victims, through safe accommodation, outreach support and specialist services tailored to each individual. And the numbers keep growing. 

We operate a 24/7, confidential referral helpline 0800 808 3733 for anyone who suspects that they or someone they have come across may be a victim of modern slavery and in need of help.

Anti-Slavery Day

Stand in solidarity with victims of slavery on 18 October.

Stand with us

How you can help

1. Buy your #WeAreNotForSale tattoo

These temporary tattoos have been designed to spread awareness of modern slavery and are available to pre-order ahead of Anti-Slavery Day on 18 October. 

The tattoos feature a barcode to symbolise how slavery treats people as objects to be bought, sold and exploited. Each tattoo can be bought online for £1 with all proceeds going to the Survivor Support Fund, which provides vital additional support for  survivors of slavery.

2. Speak out against injustice

Share your a picture of you wearing the tattoo and express your support on Instagram, Twitter and Facebook using the hashtag #WeAreNotForSale and tagging @salvationarmyuk.

We are not for sale barcode

3. Spot the signs

Modern slaves can be hard to spot. Some signs are physical, but some are much less obvious. Educate yourself and others on the signs to look out for.

4. Think before you shop

Make a commitment to buy ethically. Perhaps start with making sure one item you buy regularly is ethical. Like tea, coffee or chocolate? Any products using the Fairtrade logo are guaranteed to not have benefitted from slave labour.

5. Pray for justice

As a church, we believe prayer is an important part of our Christian response to injustice. Prayer is simply communicating with God. By praying about the issue of modern slavery and human trafficking, we make space for God to challenge us and guide our response.

Our International Social Justice Commission has shared a prayer of commitment. You may find these words helpful even if you do not have faith.

A prayer for victims of modern slavery
Front cover of The Salvation Army's Victim Care and Co-ordination Contract report

Download the report

Read the full report to find out how we support modern slavery victims.

Read now

Find out more

How we support survivors

Find out how we support survivors of Modern slavery through our Government contract and a wide range of specialist services.

Hidden in plain sight

Modern slavery is hidden in plain sight - how can you help?

Latest campaigns

Help us raise awareness of this heinous crime by supporting our latest campaigns

Record numbers of UK nationals need help to break free from slavery

There has been a 79% rise in British nationals needing support after being rescued from slavery.