The Entertainer and the Salvation Army embrace Recycle Week

published on 23 Sep 2021

As part of Recycle Week, the nation’s annual celebration of recycling, The Entertainer, the fastest-growing, family-owned high street toy retailer in the UK, has encouraged the public to get involved with its Big Toy Rehoming campaign, in partnership with The Salvation Army.  Following its huge success after being launched in 2019, The Big Toy Rehoming campaign has successfully found a new home for over 35,000 toys. The initiative is now a year-round campaign to The Entertainer stores nationwide.

Families are urged to bring any suitable toys which are no longer played with to any of the 171 The Entertainer stores and these toys will then be passed onto The Salvation Army. The initiative aims to reduce the number of toys that could find their way into landfill by giving toys no longer played with a new lease of life, whilst aiming to support the 4.1M* underprivileged children living in poverty across the country via The Salvation Army. It provides a great opportunity to de-clutter the toy box, making more space in the home whilst considering the environment.

Gary Grant, Founder and Executive Chairman of The Entertainer says, “Recycle Week is the perfect time to shine a light on our Big Toy Rehoming campaign in partnership with The Salvation Army. We are encouraging the public to get involved and bring any toys in need of new homes to their nearest store for us to rehome.  This not only prevents the toys from finding their way into landfill but also supports the work of The Salvation Army in helping families in need.”

Kirk Bradley, Head of Corporate Partnerships, Salvation Army Trading Company, said: “We are delighted to be involved with the Big Toy Rehoming campaign again this year. This is a great way for families to have a clear out in the run up to the Christmas and give pre-loved toys a new lease of life. We’ve seen the number of toys donated increase by tens of thousands each year, and we want to say thank you to everyone for getting behind this important campaign.

“Toys are resold in our charity shops at an affordable price, and all funds raised go to support The Salvation Army. “

The Big Toy Rehoming Campaign runs in all The Entertainer stores across the UK. Those looking to donate their toys to The Entertainer don’t need to worry about including packaging, however all toys must have a CE label or marking for safety reasons.  To find out more, please visit


For more information about The Entertainer, please visit


*Data sources Department of Work and Pensions and institute of fiscal studies