This World Cup, Change the Game on Homelessness
As the World Cup kicks off, the nation comes together, united by passion, hope and the belief that anything is possible until the final whistle blows.
Tonight, thousands of people across the UK will have nowhere safe to sleep. Homelessness is rising fast. The UK has one of the highest rates of homelessness in the developed world. More people are sleeping rough, in temporary accommodations, or hidden from view, either on sofas, on friends’ floors, or in cars.
For those without a home, every day is a struggle without safety or stability. The consequences are devastating. In the UK, someone experiencing homelessness can expect to live more than 30 years less than someone with a secure home. No one should accept this.
At The Salvation Army, we refuse to sit on the sidelines. We walk alongside people facing their toughest moments, offering practical support, compassion, and hope when it is needed most. We believe everyone deserves a safe place to sleep at night.
During this World Cup, The Salvation Army will be there for people experiencing homelessness, providing safety, stability, and compassionate support when they need it most.
Homelessness does not end when the tournament finishes. That is why we are there every night of the year, offering warm meals, expert housing advice, and a safe place for individuals to recover, rebuild and rediscover hope. All year round, The Salvation Army supports people at risk of or experiencing homelessness, providing around 3,000 beds every night for people who would otherwise have nowhere safe to stay.
This World Cup, your business can play a part in something bigger. We are inviting your company to create an impact that lasts longer than it takes for one team to lift the trophy. Together, we can change the game on homelessness.