Toys & Tins Appeal

Transforming Christmas for families in need across Norfolk

toys and tins appeal logo

For more than 30 years, The Salvation Army has been transforming Christmas for vulnerable families across Norfolk through the Toys & Tins appeal.

Members of the public donate gifts and food for children and families who might otherwise go without at Christmas. Toy parcels and food hampers are then packed and distributed to those in need by Salvation Army volunteers.

Many families are now struggling to make ends meet because of the pandemic. Please donate to our appeal and help us reach those who need us the most this Christmas.

A box of food for the Norfolk Toys & Tins Appeal

Help us transform Christmas for vulnerable families

We can't receive donations in the usual way because of the pandemic, so please donate online to help us meet demand in Norfolk.


How can you get help?

Please contact your local Salvation Army in Norfolk if you need support at Christmas or throughout the year.

For information about referral agency applications please contact

How can you help?

We can't collect donations in the usual way this year because of the pandemic, so please consider donating in one of the following ways:

There are limited volunteering opportunities but if you would like to see if there are other ways you can help, or you need further advice about donations, please contact your local Salvation Army in Norfolk.

Volunteer in a Santa hat holding toys

Buy a gift and deliver it to us via Amazon

We are determined to share the joy and hope of Christmas this year so we are providing our supporters with contact-free ways to donate.

Choose your gift

Ideas for toy donations

For this appeal, we need new, unwrapped toys and gifts for 0-17 year-olds:

  • 0-3 years: soft toys, colourful and fun educational toys, cot mobiles, baby clothes, bath toys, CDs of suitable music and nursery rhymes;
  • 3-5 years: books, dressing up clothes, cars, lorries, dolls, action figures and soft toys, colourful and fun educational toys, CDs (music, stories and nursery rhymes), suitable DVDS, colouring sets, pencils, crayons, books, puzzles, footballs;
  • 5-9 years: dolls and action figures, educational games and toys, stationery (colouring sets, pencils, crayons, school sets), CDs and family friendly DVDs, books, puzzles, word searches, crosswords, skateboards, sports equipment and clothing;
  • 9-12 years: games and toys, sports equipment and clothing, stationery, CDs, DVDs, books, T-Shirts, hair ornaments, gloves, scarves, hats;
  • 13-17 years: CDs, DVDs, books, toiletries (please try to ensure non-allergic ingredients if possible), gloves, scarves, hats and other fashion accessories.

Ideas for food donations

We would like each hamper to contain:

  • A family size Christmas Pudding
  • Confectionery
  • Mince pies
  • Shortbread
  • Savoury snacks
  • Dried pasta or rice
  • Tinned meat or fish
  • Tinned fruit
  • Tinned soup
  • Tinned baked beans
  • Tinned vegetables

About the appeal

As a church and charity, The Christmas Story inspires us to care for people who are vulnerable or in need throughout the year and especially during the festive season.

We work with local agencies to reach people in need of support. Families and individuals can be referred or refer themselves to the appeal and we then arrange for appropriate toy parcels and food hampers to be delivered.

In the 1990s the appeal evolved from a Norwich-centred initiative to encompass the whole of Norfolk and gained support from BBC Radio Norfolk.

BBC Radio Norfolk acts as a media partner, promoting the appeal as a community endeavour, while The Salvation Army remains responsible for the delivery of the appeal.


Help us be there to support the most vulnerable members of society.

Christmas Present Appeal

Support the Christmas Present Appeal by finding your nearest Salvation Army and donating.

3,000 Norfolk children get presents thanks to our Toys & Tins Appeal

Read about how our appeal has helped children in Norfolk.