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Poultry provisions

War Cry comments on food crises

Not being able to eat some Kentucky Fried Chicken hardly constitutes a crisis at all

 THERE was a chicken-shaped hole in the buckets of customers at fast-food outlet KFC last week.

Changes to the company’s distribution arrangements resulted in a shortage of chicken supplies and the closure of some 700 of the company’s 870 restaurants. Some customers contacted their MP to complain while others took to Twitter with the hashtag KFCCrisis.

One of the most surprising tweets came from the Metropolitan Police in Tower Hamlets, which posted: ‘Please do not contact us about the #KFCCrisis – it is not a police matter if your favourite eatery is not serving the menu that you desire.’

Some would argue that not being able to eat some Kentucky Fried Chicken hardly constitutes a crisis at all, let alone one warranting a 999 call to the emergency services.

Perhaps thinking of the shortage as a crisis is an example of the sense of entitlement some people have. They want fried chicken and nothing should prevent them from getting it. Therefore, it is a disaster or ‘crisis’ if they can’t – even though there are other fast-food outlets and chicken is readily available in supermarkets.

A sense of proportion is required.

In this week’s issue of The War Cry we hear from Marcial Quintero, a banana farmer from Panama, who describes the exploitation he experienced selling his fruit to western societies. The money he was paid did not cover the costs of growing the bananas. This was a real crisis and something that needed to be addressed. And it was addressed by the Fairtrade Foundation, whose work in improving the returns Marcial receives has revolutionised his life.

When we buy one of the 5,000 items with the Fairtrade mark on it, we are helping to make a difference to the quality of life experienced by the farmers and workers who provide us with food and other products.

We should look out for the mark and support its objectives in making the world a fairer place.

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